Category Analyst
Company: Blount Fine Foods
Location: Fall River
Posted on: May 4, 2024
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Job Description:
Description
Bringing our love of food to families for five generations! Blount
Fine Foods is a family-owned and operated manufacturer, marketer,
and developer of premium fresh prepared foods. We are an engaging
team, bringing restaurant-quality products to America including
single-serve grab-n-go fresh soups, mac & cheese, and entres in
grocery stores across the country, as well as for hot bars and
restaurants. Help us create the finest food experiences including
those with specialty certifications that include organic,
gluten-free, and low sodium, among others. Join a proven team for
growth, success, and a satisfying career!Summary
The Sales Analyst is tasked with driving the short and long-term
health and success of Blount s owned and licensed CPG brands.
Success will be measured by the development and execution of
fact-based dashboards, reporting, and analytical models used to
enhance decision making across the marketing and sales function to
produce desired results. This role will work closely as part of the
marketing and sales teams to track key activities, evaluate their
success, and identify how they contribute to the sales pipeline and
ensure they are offering an adequate return on investment (ROI). We
expect this role to leverage syndicated data sources and weave this
quantitative analysis with qualitative information to drive our
business forward. Additional internal systems, reporting and
portals will be integral to leverage and understand in creating a
full view and analysis of the business. The Sales Analyst will work
proactively with cross-functional teams, including Sales &
Marketing, R&D, Communications, Operations, and Customer
Service to understand data points applicable to each group and to
advise on areas for tracking data. Essential Duties:Sales and
Promotional AnalysisConducts category reviews and analysis,
including category management, space management, product evaluation
and promotional planning for strategic accounts. Analyze retailer
and shopper behavior, leveraging data and insights for actionable
recommendations.Identify trends and opportunities for brands and
competitors.Manages and analyzes syndicated and non-syndicated
category data resources.Develops and shares best-practices within
the sales, marketing, and forecasting teams.Identify opportunities
to create analytics communications, reports and dashboards for the
marketing and sales teams.Develop materials and presentations to
assist sales team in driving Blount brand across key retailers.
Partner with Sales team to build A/B testing methodologies to
better understand promotion incrementality and fatigue.Business
PerformanceLead efforts to define and implement frameworks for
measuring, reporting, and analyzing sales performance for Blount
and Panera Brands to gain alignment on key issues facing the
business.Strategically analyze the brand s strengths and
opportunities vs category trends/key competitors and identify
growth area or risks for our core franchises.Develop dashboards and
standardize reporting for Blount and Panera brands to share ongoing
insights to key stakeholders (sales, marketing, and
operations).Active participant and expert in trade planning,
allocation, and analysis.ForecastingLeverage market data and
insights to develop forecasting models to project the sales for
core brands and new product initiatives.Maintain and communicate
internally and externally periodic updates to forecasts.Strong data
skills
must be comfortable analyzing large quantities of data and have
passion for data analysis, with a curiosity to get to the root of a
problem and solve it Demonstrated experience working across
marketing functions, collaboratively with sales and sales
operations.Experience working with retail customers across Grocery,
Mass, and Club ChannelsUnderstanding of marketplace data from
syndicated sources and knowledge of resources to obtain
information.Proven ability to formulate recommendations based upon
robust research, market insights, and assessment of
risk/rewards.Strong presentation skills with the ability to adjust
style, content, and format as required to suit the audience.Ability
to manage multiple priorities in fast-paced environment, work
collaboratively with cross-functional teams, and ensure high
quality deliverables with high attention to detail.Applies
initiative and independent judgment to resolve non-routine
problems.Education and/or Experience: Bachelor s degree (B.A.) from
a four-year college or university required: MBA preferred; 5+ years
of related experience in a brand or category management role with a
CPG company being a strong advantage.Working knowledge of Microsoft
Excel (pivot tables, v-lookups and more). Depth of experience with
Tableau, Syndicated data sources (IRI/Nielsen) and PowerBI.Our
Total Compensation Package Includes:Medical, dental and vision
benefits401k with Company matchPaid time off including vacation,
sick time and holidaysEducation Assistance ProgramLife Insurance
and Short-Term DisabilityDiscounts on Blount products at Company
retail locationsDiscretionary Annual Bonus Program
Keywords: Blount Fine Foods, Woonsocket , Category Analyst, Professions , Fall River, Rhode Island
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