CPG Retail Media Sales Manager - Remote
Company: UNFI
Location: Providence
Posted on: May 4, 2024
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Job Description:
PURPOSE: The CPG Sales Manager Retail Media is responsible for
developing the strategy and execution of digital media campaigns
for CPGs, overseeing all consumer facing omnichannel media campaign
sales and execution to ensure client satisfaction. In addition,
this role is responsible for driving sales and partnerships with
consumer-packaged goods (CPG) companies, leveraging retail media
platforms to maximize brand visibility and revenue
opportunities.This role will be a key connector between UNFI and
its strategic partners in building and executing retail media
network. This position is critical to ensuring internal alignment
between Merchandising and the UNFI Media Network by representing
the convergence of traditional Merchandising promotional planning
with new digital advertising and marketing techniques. ESSENTIAL
FUNCTIONS:Job ResponsibilitiesDevelop & Lead Execution of Retail
Media Network Strategic PlansDevelops and execute internal
strategic sales plans to drive revenue growth within the CPG
sector, focusing on leveraging retail media channelsIdentifies new
business opportunities within the CPG industry, prospecting, and
qualifying leads to expand the client baseOversees and lead the
media brief, media planning, execution, and reporting
processesLeads cross-functional teams with business units to
influence decisions that formulate the retail media channels that
create organizational profitsTracks sales performance and KPIs,
analyzing data to identify areas for improvement and optimize sales
effectiveness, provides action plans and recommendation to mediate
missed KPIsPrepare and deliver compelling sales presentations and
proposals, effectively articulating the value proposition of our
retail media solutionsRetail Media Network Expertise and
InfluenceBuilds and maintain strong relationships with key
decision-makers at CPG companies, understanding their business
objectives and providing tailored solutions to meet their
needsCollaborate closely with Merchandising to ensure seamless
execution of sales strategies and delivery of client campaignsJOB
REQUIREMENTS:Education/ Certifications/or Equivalent combination of
education training and experience: Bachelor s degree in Business
Administration, Marketing, or related field Experience: Minimum 7
years relevant experience required and must include experience in
retail media network, CPG, and sales experience Experience in
selling retail media campaigns. This includes experience in B2B
sales, understanding the sales process, prospecting, lead
generation, negotiation, and closing deals.Experience in
relationship-building with clients, agencies, and internal
stakeholders that leverage effective communication, collaboration,
and customer service skillsExperience is working in a matrixed
environment Knowledge/ Skills/ Abilities:Understanding of Retail
Media and Digital Advertising: Familiarity with digital advertising
platforms, technologies, and metrics. This includes knowledge of
programmatic advertising, ad networks, ad exchanges, targeting
options, and performance measurement tools.Industry Knowledge: An
understanding of the retail industry, including trends, challenges,
and opportunities, is important for effectively selling retail
media campaigns. This includes knowledge of consumer behavior,
market dynamics, and competitor landscape.Marketing and Advertising
Skills: Knowledge of marketing principles, advertising strategies,
and campaign management is valuable. This includes understanding
branding, messaging, creative development, and campaign
optimization.Data Analysis and Insights: Ability to analyze data
and derive insights from campaign performance metrics is essential.
This includes interpreting key performance indicators (KPIs),
understanding audience segmentation, and using data to inform
strategic decision-making.Creative Problem-Solving: Ability to
think creatively and develop innovative solutions to meet client
needs and objectives. This includes customizing campaigns,
proposing new ideas, and addressing client challenges.Technical
Proficiency: Proficiency in using digital advertising platforms,
CRM systems, and other relevant tools and software is beneficial.
This includes familiarity with Microsoft Office Suite, Google
Analytics, ad serving platforms, and customer relationship
management (CRM) software.Adaptability and Resilience: Ability to
adapt to changing market conditions, client requirements, and
industry trends. This includes resilience in the face of rejection
or setbacks and a willingness to learn and evolve in a dynamic
environment.Results Orientation: Strong drive and motivation to
achieve sales targets and deliver results. This includes setting
goals, tracking progress, and taking proactive steps to drive
success.Excellent communication and presentation skills: Ability to
effectively communicate complex concepts to both technical and
non-technical stakeholdersThe above statements are intended to
describe the general nature of the work performed by the employees
assigned to this job. All employees must comply with Company policy
and applicable laws. The responsibilities, duties, and skills
required of personnel so classified may vary within each department
and/or location.All qualified applicants will receive consideration
for employment without regard to race, color, age, religion, sex,
sexual orientation, gender identity or expression, national origin,
disability, or protected veteran status. UNFI is an Equal
Opportunity employer committed to creating an inclusive and
respectful environment for all. - M/F/Veteran/Disability. VEVRAA
Federal Contractor.
Keywords: UNFI, Woonsocket , CPG Retail Media Sales Manager - Remote, Sales , Providence, Rhode Island
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