Director, Data Analytics and Insights - 2009446
Company: Fidelity Investments
Location: Boston, MA
Posted on: June 26, 2020
Job Description:
Collaborates with Marketing and Information Technology
departments to deliver marketing analytic solutions. Enables
targeted digital paid media and drives cost effective sales using
DMPs. Identifies capabilities and solutions, using Data Management
Platforms ("DMPs") including, Adobe Audience Manager, BlueKai, and
Attribution platforms. Interacts with and manages key tools
including, DoubleClick, Adobe Analytics, Target, and Audience
Manager. Performs mobile, social, and application marketing
analytics. Primary Responsibilities: Transforms data into meaningful insights and opportunities to
drive marketing performance. Reports on marketing performance. Enhances visibility and automation of marketing performance
reporting. Provides thought leadership related to all areas of marketing
data, measurement, and optimization. Identifies new vendors and expands existing relationships with
key vendors to improve speed of insight into marketing
performance. Serves as a consultative partner to stakeholders across media,
marketing analytics, technology, tag management, testing and
optimization, and reporting. Evaluates and recommends the use of new or existing tools and
capabilities including, Open Source Technologies and Programming
Languages. Extracts large datasets for predictive modeling and time series
analysis using SPSS for financial distribution center and products
in Oracle-based Star and relational databases. Analyzes data from Oracle-based Star and relational database
Customer Relationship Management ("CRM") systems to identify sales
opportunities in financial distribution and financial products. Measures the results of client interactions in sales
opportunities with field and phone wholesalers and marketing
initiatives. Identifies marketing analytic solutions (attribution and
targeting). Education and Experience: Bachelors degree (or foreign education equivalent) in Business
Administration, Business Analytics, Information Systems, Marketing,
Management Information Systems, or a closely related field and six
(6) years of experience in the job offered or six (6) years of
experience developing and implementing digital marketing analytical
products and solutions. Or, alternatively, Masters degree (or foreign education
equivalent) in Business Administration, Business Analytics,
Information Systems, Marketing, Management Information Systems, or
a closely related field and four (4) years of experience in the job
offered or four (4) years of experience developing and implementing
digital marketing analytical products and solutions. Skills and Knowledge: Candidate must also possess: Demonstrated Expertise (DE) leading marketing analytics -- media
mix modeling, attribution, digital measurement, experimental
design, and cross-channel ROI models -- to optimize digital
marketing campaigns, using multi-variate testing, regression
modeling, cluster analysis, and multi-touch attribution. DE extracting marketing and customer data for analysis, using
structured databases -- postgres or Oracle; creating programmatic
scripts, using Python or R to extract, transform, and manipulate
data; and creating interactive marketing results dashboards, using
BI tools -- Tableau or Qlik. DE working within a development team performing analytics
product management -- building systems to support marketing
measurement, engaging with customers to determine areas of
improvement, creating big data products and computational
analytics, writing requirements, developing business cases, and
managing future system roadmaps -- for creating marketing
solutions. DE leading and growing analytics and project teams; and
presenting strategic insights to stakeholders and senior executives
to advance marketing measurement and analytical capabilities. For full job details and to apply, please visit
https://jobs.fidelity.com/ and search for job number: 2009446.
Keywords: Fidelity Investments, Woonsocket , Director, Data Analytics and Insights - 2009446, Finance , Boston, MA, Rhode Island