Senior Manager, Store Experience Strategy

Company: CVS Caremark Corporation
Location: Woonsocket
Posted on: September 13, 2020

Job Description:

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Senior Manager, Store Experience Strategy

Senior Manager, Store Experience Strategy Senior Manager, Store Experience Strategy

Job ID:

1227886BR

Location:

RI - Woonsocket

Street Address:

1026 Park East Dr

Category:

Marketing

Job Description

At CVS Health, we’re reinventing our front store to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700+ retail stores, and we want to help each of our customers take the right first or next step in his or her healthcare journey. To help us achieve this goal we are looking for innovative marketing leaders who think big and push boundaries to drive results, for the consumer, and for the business.

As the Senior Manager, Retail Experience Marketing Strategy, you will play a critical role as we create new and exciting store formats and specialized experiences within some of our retail stores. Specifically, you will help lead the store experience and marketing strategy development and partner with cross-functional teams to bring unique shopping experiences to life and create awareness and engagement amongst customers.

You will be responsible for creating an inspiring shopper journey for our customers, both in-store and omni-channel for these unique retail experiences. In partnership with leadership and the Insights team, you will help unlock customer insights to understand how shopper behavior is changing and leverage those insights to develop hypothesis – continually learning and optimizing the shopper experience. This role is critical in representing the consumer and helping her make confident choices in these new and exciting store experiences, through signage, digital tools, and more.

Additionally, you will be responsible for building a data driven Marketing communications strategy for various projects, ensuring execution, and optimization to communicate with consumers and drive them into these specialty experiences, and keep them coming back. You will also help to develop localized go-to-market strategies for stores opening in new and existing markets, as well as identify opportunities to support stores in underperforming areas.Through structured tests, you will explore opportunities to increasingly motivate shoppers to visit our stores.

Primary Roles and Responsibilities:

-In partnership with Director/Sr. Director and Creative design teams, develop exceptional retail experience strategies and execution plans leveraging insights from a variety of internal and external data sources; outline key shopper journeys for these experiences, particularly the decision-making points and pain-points that our retail experience design needs to consider

-Develop and execute marketing strategies, rooted in consumer insights, that are designed to drive consumers into our tailored retail experiences to increase trips and average basket size; this will also require a solid understanding of the markets we are entering to ensure our go-to-market plans are relevant and successful.

-Own the development of the strategic marketing and creative brief and partner with internal and external creative and media partners/channel experts on the execution of the marketing plan, inclusive of both paid (media, experiential) and owned assets (signage, email, direct mail, digital, etc.)

-Once experience and marketing strategies are developed, ensure they can be operationalized and scaled, with flawless execution (including roll-out at store) delivered on time and on budget

-Partner with other Marketing teams to integrate, where it makes sense, with other communication in market, versioned for these unique retail experiences

-Continually seek to understand our consumers and their unmet needs and identify opportunities to optimize retail experiences to deliver high NPS, remove barriers to trial and increase stickiness

-Establish and maintain strong cross-functional relationships with key internal stakeholders, such as Consumer Insights and Analytics, Merchandising, Front Store Strategy, Creative, Store Design, Construction, Media, Legal, Finance, and Operations

Required Qualifications

5+ years of retail marketing experience with a strong foundation of business and consumer understanding

3+ years of cross-functional leadership experience

2+ years of store experience strategy & execution

Preferred Qualifications

-Language fluency in English and Spanish is idealOmni-channel marketing experience with a strong understanding of both paid and owned assets – and which ones to leverage for driving certain results

-Experience working in a highly-matrixed organization

-Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when time-bound

-Ability to problem solve by identifying and removing barriers while maintaining a positive and collaborative attitude

-Proven track record of working collaboratively with internal and external business partners to deliver positive ROI

-Intellectual curiosity and rigorous analytical experience; ability to take and transform data into actionable insights

-Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base, including senior leaders

-Deep appreciation of end-to-end consumer shopping experience with ability to lead research projects that will uncover critical insights to help inform go-forward strategies

-Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

Education

Bachelor's degree in Marketing, Business or related. MBA is preferred.

Business Overview

At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

We are committed to a workplace that supports diversity, inclusion and belonging. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT.

Please note that we only accept applications for employment via this site. We provide reasonable accommodations to individuals with disabilities. To request an accommodation, including a qualified interpreter, written information in other formats, translation or other services, please email AdviceandCounsel@cvshealth.com or call 877-805-9511.If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout, contact the Modern Hire Help Desk at 1-877-451-1695 or cvs_support@modernhire.com .The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. We encourage you to visit our COVID-19 resource center at  https://cvshealth.com/covid-19  to learn more. Please be aware that CVS Health does not will never solicit money or offer payment for job applications, nor do we ask candidates to email or submit any personal information over unsecured channels. To learn more, please visit  https://jobs.cvshealth.com/FAQ .

Changing the future of health care at CVS Health

It's a New Day in Health Care at CVS Health

About CVS Health At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status.

Keywords: CVS Caremark Corporation, Woonsocket , Senior Manager, Store Experience Strategy, Other , Woonsocket, Rhode Island