Head of Brand Marketing

Company: Amazon Workforce Staffing
Location: Woonsocket
Posted on: September 17, 2020

Job Description:

Company: HCPro, Inc.

Location: Cambridge

Posted on: September 12, 2020

Job Description:

The Head of Brand Marketing leads the development andimplementation of marketing strategies, programs, and tactics forThrive’s current and future product portfolio. This individual willdevelop unique market insights and use these insights toorchestrate cross-functional activities including marketdevelopment, new product launches and customer engagement events.This individual will also have the unique opportunity to design,recruit and develop a high performing team to achieve theobjectives outlined in strategic plans.

Major Responsibilities

Works with key internal and external partners to uncoverinsights that delight customers and drive adoption.

Leads downstream strategic and tactical planning with a focus ondriving brand awareness and differentiation through integratedcommunication efforts.

Effectively plans, organizes, and prioritizes work to ensureoverperformance of all financial measurements.

Collaborates with internal stakeholders to maximizeopportunities for current product offerings; in particular,establishes and maintains a strong line of communication with thesales/partner development and product development functions.

Leads product launch planning and works collaboratively toensure world class execution.

Engages with finance and laboratory operations to ensureaccurate forecasting.

Demonstrates a passion for people development and has ademonstrated track record for establishing trust and drivingemployee engagement.

Presents plans and updates to various internal and externalaudiences, including senior leadership and board of directors.

Establishes subject matter expertise in early cancer detectionto help shape long term strategic and pipeline planning.

Identifies, develops and fosters key influencerrelationships.

Coordinates market research activities to support commercial,product management and product development effectiveness.

Collects business intelligence related to the commercialorganization (competition and prices, business environment,distribution networks, promotions, new product launches) toinfluence product portfolio and positioning needs.

Requirements and Qualifications

10+ years of experience in marketing and commercial developmentfunctions including track record of product launch experience indiagnostic, medical device or pharmaceutical markets.

Demonstrated expertise in positioning, branding & advertising,digital marketing, demand gen and marketing automation.

Experience in marketing management in oncology or primarycare.

Direct to consumer experience preferred.

Proven ability to collaborate and work cross-functionally todrive results in a matrixed, fast-paced environment.

Ability to effectively manage multiple competing priorities.

Demonstrated track record of getting things done and growingresponsibility over time.

Strong interpersonal, organizational, analytical, communicationand presentation skills.

Demonstrated ability to design, build and maintainhigh-performing teams.

Bachelor’s degree in business administration, marketing, orrelated field. MBA preferred.

Willing and able to travel as needed.

Job Information

Job ID: 54530445

Location:

Cambridge, 553096, United States

A cancer diagnosis is something no one wants to hear. Today, itis detected late, once it has spread and treatment options areoften limited. But cancer is curable if caught in the earlierstages. At Thrive Earlier Detection, our goal is to transform thisoutlook: to catch cancer earlier, when it can be more effectivelytreated. We are developing CancerSEEK, a blood-based test that isdesigned to be affordable and utilized as part of routine medicalcare to detect multiple types of cancer at earlier stages. Ourapproach goes...

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Keywords: HCPro, Inc., Cambridge , Head of Brand Marketing, Other , Cambridge, Massachusetts

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Keywords: Amazon Workforce Staffing, Woonsocket , Head of Brand Marketing, Other , Woonsocket, Rhode Island