Digital Marketing Manager

Company: Smartcat
Location: Boston
Posted on: February 16, 2026

Job Description:

Job Description Job Description About Smartcat Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world's leading enterprises. We're on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren't generic copilots. They're fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one. Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale. Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we're scaling fast and investing in people who want to shape the future of work with us. Join us in unlocking global potential, one human and agent team at a time. WHY YOU SHOULD JOIN OUR TEAM This role is for a builder and optimizer. As Digital Marketing Manager, you'll own the systems and experiments that turn interest into action—driving faster, more efficient conversion of leads and customers through the funnel. You'll have real ownership over conversion performance across the full customer journey, from first touch to revenue and expansion. If you love testing, learning, and turning data into measurable growth, this role gives you the platform to make a visible impact. MISSION Own and optimize the end-to-end digital funnel to accelerate lead and customer conversion through data-driven experimentation. You will continuously improve conversion rates, speed-to-value, and funnel efficiency through A/B testing, CRO, and close partnership with Demand Generation, Sales Development, and Customer Marketing. OUTCOMES Own conversion optimization across the full digital funnel (visitor ? lead ? MQL ? SQL ? customer) Design and execute A/B and multivariate tests across website, landing pages, forms, CTAs, email, and in-product touchpoints Improve funnel velocity and conversion rates at each stage Partner with Demand Generation, SDR, and Customer Marketing teams to align digital experiences with revenue goals Identify friction points in the funnel and prioritize experiments to remove them Manage experimentation roadmap, testing cadence, and learnings repository Own reporting and insights on funnel performance, conversion rates, and impact on pipeline and revenue HOW YOU'LL RAMP By Day 30: Gain deep understanding of Smartcat's ICPs, buyer journeys, and funnel metrics Audit current funnel performance, conversion rates, and digital experiences Review existing tests, tools, and analytics setup Identify quick-win optimizations to improve lead capture and conversion By Day 60: Launch a structured A/B testing and CRO roadmap across priority funnel stages Partner with Demand Gen and SDR teams to optimize lead handoff and speed-to-lead Improve landing page, form, and CTA performance Establish clear reporting on funnel conversion and velocity Begin documenting learnings and best practices By Day 90: Own a repeatable experimentation engine driving continuous funnel improvement Demonstrate measurable gains in conversion rates and funnel velocity Optimize experiences across acquisition, activation, and expansion touchpoints Influence campaign, content, and channel strategy through insights Deliver consistent visibility into digital performance and ROI WHAT YOU'VE ACCOMPLISHED: Led conversion rate optimization and experimentation in a B2B or SaaS environment Delivered measurable improvements in funnel conversion and efficiency Designed and executed A/B tests across digital channels Partnered cross-functionally to improve lead and customer experiences Used data, analytics, and insights to guide decision-making Built structured experimentation programs that scaled over time Why joining Smartcat might be your best move so far Fully remote team We are a global team of 200 enthusiastic people spread across 30 countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, Belgrade, Lisbon, Tbilisi and Yerevan. Be part of an AI Native Organization We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you'll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation. Innovating a $100 Billion industry Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost. Join the rocketship to scale-up 10x and beyond together We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn't for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. Smartcat Culture : Where Diversity Meets High Performance At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.

Keywords: Smartcat, Woonsocket , Digital Marketing Manager, PR / Public Relations , Boston, Rhode Island